We were alerted to this little cultural gaffe by NBR - the story is behind the paywall. And we apologise for taking the piss - so to speak.
Its about a lovely NZ methode traditionelle bubbly called Mimi from Morton Estate.
Lovely crisp little drop - by all accounts very girly..
Trouble is Maori intelligensia will be having a giggle. Mimi is also the Maori word for urination.
Maybe it was a way to get publicity - maybe it was a lack of research- maybe its because the wine is destined for off shore markets - but if its on sale here we reckon it will become a cult classic.
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