This does not look like an inspired decision.
NZX has bought the paper stable of rural publisher CountryWide.
We find it a strange investment in troubled times.
Mr Weldon says the deal is important as the primary sector underpins the New Zealand economy and the team at Country-Wide deeply understands its farmer readership.
“Farming is the biggest single industry in New Zealand, and farmers are innovative businesspeople who rely on timely and robust data and information to make sound decisions.”
The publisher produces 78 publications a year under seven mastheads and had a turnover of more than $7 million in 2008.
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