FAIRIES ARE REAL!

Well they are at Air New Zealand . Click here for the story of Polly wants her cracker back.

We reckoned we were short changed a cracker or two with our cheese on an air New Zealand Koru hour flight late last year.

The Airpoints Fairy today delivered kapiti port wine, kikorangi blue and egmont cheeses with two big boxes of crackers. We shared them with our workmates and a few more people learned about the Fairy.

Since day one we thought that the Airpoints fairy was a great marketing concept. Its not that she grants really big wishes every day - although she has granted some pretty cool ones - its that every day she grants someone a wish. Ours was to get our cracker back.

We did - well done Air New Zealand.

FONTERRA LOOKED MEAN SPIRITED

There was a bit of a taint to Fonterras moolah marketing campaign that TV3 followed up on tonight. Now its easy to see that they followed the letter of the law when it came down to the promotion but the spirit - the intent of the campaign wasn't. It is pretty easy to see that the competition was badly designed and manipulated. So the downside for Fonterra is that they will have left a bad taste with the budding milk consumers. The downside for the consumers is that Fonterra pretty much dominates the market so its not like a brand switch will do much damage.

The sad fact of this this saga is that Fonterra needs to position itself as the heart of New Zealands primary sector. Its the company we all want to be proud of. It needs to win the support of kiwi kids for the future.
This campaign failed the company and the country dismally on that count.

FONTERRA MARKETING CAMPAIGN ON CAMPBELL LIVE TONIGHT

The follow up to this story is on Campbell Live Tonight at 7pm.

FAIRY DUST

OH we have just discovered the airpoints fairy for Air New Zealand ! what a cool idea... We like it lots..

CYNICISM GROWING OVER TV3 CHARITY

We blogged on the TV3 kids Can charity yesterday - we smell PR all over this one. And bugger me we buy the Sunday Star Times and Michael Laws has the same sense of unease.

Good on him , we hope there is more scrutiny of this event...

UPDATE :And there is - Keeping Stock joins the fray.