There is nothing more fascinating than a fast brewing social media storm.
There are howls of outrage today as foodies around the country find out that Bookseller giant Whitcoulls wont stock the latest cooking tome of top chef and food artiste Martin Bosley.
His new book will be a popular Xmas present and even with a $90 price tag Bosleys stunning food presentation will elevate this book beyond your normal pantry guide.
Bosleys says this
"Despite rave reviews, our stunning new book is not for sale at Whitcoulls as its not 'their kind of book', Makes you wonder what is."
And interestingly the pot is being stirred by another leading chef who loves playing with his food - Kent Baddeley.
Wine writers, foodies critics and Wellingtonians are incensed, the tweets and facebook pages are filling up fast. Whitcoulls will need to act quicker that baking powder in a sponge if its to dampen this one down before it find its self with a spoiled reputation.
Another realtime example of the power of social media. Stuff like this is happening:
"Martin Bosley, @martinbosleys is now trending in New Zealand http://trendsmap.com/nz"
And for those who are interested the #hashtag on twitter is #farkuwhitcoulls.
Power to the peeps, we say.
And yip we will be buying a copy.
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