Monday, 20 September 2010


We have been doing some more thinking about the #woopwoop story

This is a very good example of the changing face of the media. While one would have expected hard news to be the foundation of a Monday morning front page lead of a National Daily, they have picked up on a story that is not earth shattering, its not a game changer or critical information. Its really not all that relevant. But it is a topic that will provoke conversations. It will polarise opinion and we think that after today woopwoop as a phrase, will have considerably more usage.
Papers have joined the social media game. The sad part is that good hard investigative life changing informative news is getting less and less common, both in the digtal media and the traditional media space.

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