Monday, 6 June 2011


We saw a deal from Airnz via facebook a couple of days ago - its was touted as a fantastic deal that would only be accessed via a FB page for on hour on june 6
so we duly, along with thousands of others clicked at 7pm and the site crashed. then as Airnz scrambled to fix the problem they gave everyone the wrong code to access the deal. By all accounts ( we never managed to access it ) the deal was not that great anyway.
Al that would have been bad but the amazing thing was how fast people went feral.

This is known in the NZ Blogger world as a SMOG - Social media own goal.

Tens of thousands of people were seriously pissed off - pissed off to create an anti Airnz facebook page (450 followers in the half hour following the close of the deal) - and two tui billboards..

Will be interesting to see what AirNZ does to clean this mess up - also shows what an ugly beast social media can be. Its a cheetah on P.

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