Telecom Slips Off the Edge

"But a marketing person familiar with the campaign said Telecom's advertising agency, Saatchi & Saatchi, considered it "edgy" and expected it to be controversial.

He told the Herald: "I think this thing is a bloody embarrassment. The rest of the world will take the piss out of us. This will be much better sport than the rugby. It's inexplicable."" - NZ Herald

If you describe yourself as edgy then you are not. Charlie Sheen, Althea Flynt and Alasdair Thompson edgy , advertising grunt in Parnell not edgy. If Telecom really wanted to be edgy they would have gone on a drunken splurge through Auckland's adult entertainment venues, overdosed on heroin, ranted that women can't play World Cup Rugby because they would bleed all over the field and then burnt down Eden Park, now that would be edgy.