Sunday, 26 April 2009


The Sandwich - no Cactus -
not this sandwich...

This Sandwich From the lord of the bloggers Guido

Guido talks about how the UK PM's pr people are struggling underfire at the moment in the wake of the Damien Mc Bride Smeargate Scandal

The ‘News Sandwich’
One staffer says a colleague developed a technique called a “news sandwich” – first telling the prime minister about a recent piece of good coverage before delivering bad news, and then moving quickly to tell him about something good coming soon.

Love it.

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