Marketers are trying to cash in on the "Joe the Plumber" media frenzy. Roto-Rooter, the nation's largest plumbing service company, and the one with the catchiest jingle, almost decided to pay for whatever schooling/testing Joe needed to become a certified plumber, but they might not need the real Joe, er, Sam, to make a marketing impact. News outlets have been calling Roto-Rooter to see if the company has a local Joe the Plumber for them to interview. Just the latest way "Joe the Plumber," who's neither really named "Joe" nor a licensed plumber, has ruined the lives of plumbers named Joe throughout the country.
We wonder if Roto - Rooter is interested in Bob the plumber here in NZ - he is no stranger to labour politics either.
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